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Friday, 28 December 2007 |
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By Enrique Villalobos
 Working at home is a dream for many, but not many understand just how to get started. If you are looking to earn some serious money apart from your regular job, consider working online or starting your own home internet business.
When you work online and start your own home internet business, you are doing a very simple yet important thing - taking charge of your financial future. It takes courage to do so, for not many people can tolerate the uncertainty that comes with the absence of a regular salary. However, if you are serious about fulfilling your financial goals, you definitely have to start a venture of your own. Otherwise you will be tied down to a job for the rest of your life.
Now, there's absolutely nothing wrong with holding down a job. That's an accomplishment in itself - not everyone has jobs. However, if you are stuck with a job that does not interest you, or nurture your personal growth, then you have a problem. Basically, you will be making a trade-off between your development |
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Last Updated ( Friday, 28 December 2007 )
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Thursday, 27 December 2007 |
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By Cathy Goodwin
 Copywriters like me tend to feel superior when we come across a certain type of website.
You know what I mean. Websites that clearly haven't been touched by anyone remotely familiar with copywriting. Websites that seem put-together by well-meaning, sincere people who never typed "internet marketing" into a search engine, let alone taken a copywriting class.
They open with "Welcome!" They send a message with paragraphs. Not a bullet in site... er, sight.
They don't get into benefits or offer you a compelling reason to buy. Each sentence begins with "we," not "you."
They don't even show their smiling faces in photos on the home page. In fact, their home page tends to look a little dull and inviting to the experienced eye.
But to the horror of us copywriters, they're doing well, thank you very much. They're attracting clients and earning a good living.
How do they get away with it?
Well, maybe know their markets. Their clients have very specific questions when they're choosing a resource. Their content immediately answers their clients' top-of-mind |
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Last Updated ( Thursday, 27 December 2007 )
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